Don't blame me for being sexist please, but KnickerPicker has a very well done showcase of using Flash/FlashVideo for online product recommendation and guided shopping. If you click through to the online dressing room you can actually control/command a video-based model to show off...well...yeah...lingerie - sorry. It's just about the technology though, really!
Why I think it's great - besides the obvious reasons? It's a very nicely done solution making use of video and Flash in a way that actually helps people buying a product which is usually hard to imagine when buying it online. Instead of scrolling through lists you can see how things (might) look like. Productfinder on steroids so to speak.
